How do we usually buy carpet? In most cases it comes with the home already installed. It will either be a newly built or a previously owned re-sale home. If a new home was built, if you are in the beginning stages of construction, you have a choice to upgrade to the better carpet and padding offered. Or you can choose the cheapest carpet known to mankind commonly referred to as ‘builder’s grade’ materials which also includes the cheapest, thinnest carpet pad also known as ‘FHA grade’ 2 lb. rebond.
Sure the carpet is fuzzy and comes in a light color and the padding might as well be called foam because it easily crushes to the sub-floor when any weight is applied on the carpet’s surface. After all, carpet is just carpet and pad is just pad, right? WRONG. Once again the old adage “You get what you pay for” still rings true.
DuPont, one of the top four major fiber producers, conducted a study years ago about the behaviors of the consumer as related to the way they make a purchase decision when it comes to picking carpet. I suppose human behavior still has not evolved that much since. Please note that the following results are not a misprint.
They rank from number one to number five in order:
1. Color
2. Color
3. Color
4. Texture
5. Price
While not disclosed, the first three might have been trying to color match the hard surface flooring like tile, hardwood flooring or stone. The second might be for the paint in a given room and the last color match to compliment the home’s other furnishings such as window treatments, and furniture.
Texture refers to the ‘feel’ also known as the hand of the carpet referring to how it feels when you touch the carpet by hand. It would also take into account the weight of carpet measured in ounces. For example, a carpet weighing 32 oz. per square inch has more carpet fibers then say a 16 ounce carpet. A good way to test this principle is to go to carpet a retailer and ask to see two different swatches.
For example with all things being equal, such as the same Carpet Fiber Producer manufactured by DuPont, same carpet fibers milled at Shaw Industries, same color dye lot, etcetera, you can perform this simple comparison test side by side.
Simply form your fingers like a claw and push directly straight down from top to the bottom of the fibers using your fingertips only. You should notice an immediate difference in carpet density. It will also reflect in the price per square yard. The difference is the number of stitches per square inch. On a much more dense carpet, it will be difficult to see down to the primary backing where the carpet is stitched in.
Here’s the benefit:
If there are more carpet pile fibers, then each carpet fiber actually supports one another side by side on all four corners of the fiber forming a nap. The less pile there is opens up the potential damage for gritty soil to ‘cut’ the fibers at the base of the pile where the primary backing is. This cutting effect comes with every step, pivot and turn on the carpet nap’s surface. This also causes thinning, pitting and marring of fibers making carpets dull in appearance even after restorative cleaning.